PAPER CRANES COLLABORATIVE
Paper Cranes Collaborative is an interdisciplinary art making collaborative, driven by the ethic of collective ownership, collaboration and freedom of expression. On The Loose was called in to distill the essence of the collaborative in a brand identity. We developed a creative visual language for paper cranes that speaks to its South African context, its collaborative ethic and to its co-founders, on a personal level.
Client: Paper Cranes Collaborative
Services: Creative Direction, Branding, Illustration
Year: 2019